Concept development

Many designers viewed this as the “most exciting” stage of design engineering as ideas flow freely at this phase. At MDS, we recognise the paramount constraints of schedule and budget in every project. Adopting the “constraints driven design” principle, we develop designs that are memorable yet responsive to real world project limitations. Deliverables include the digital mood board (DMB) where our design intent is communicated via a collage of concept images and sketches.